7/14/2022 0 Comments Mutually Creative: @ellessentially_ -- Playfulness in Beauty, Content Creator vs. Influencer, and (Content Creators’) Workers’ RightsIn this new series, I interview one of my internet mutuals about their makeup, fashion, or whatever cool, creative thing it is that they do. While some of them may consider themselves to be "influencers," many of them are everyday people who happen to have a skill and a hobby with a platform. However they self-identify, let's dig a little deeper into their creativity and style in "Mutually Creative."
Out of all my Instagram mutuals, Elle of @ellesentially_ is one of the most "professional" as a content creator. With an impressive resume of beauty brand partnerships including Glow Recipe (skincare), Cirque Colors (nail polish), and L.A. Girl Cosmetics (makeup), she has built up a portfolio of work which she was actually paid real, American dollars to produce -- because exposure does not pay Sallie Mae.
Elle is probably best recognized for her macro shots and satisfying texture close-ups, but I also know her as someone who advocates for fair treatment of creators from beauty brands. Every so often, she will post on her IG story the exact rate information she sends to brands, putting on for public display the exact dollar amount she charges for content. From across the country via Zoom, we talked about being playful with beauty and beauty content, the role of content creators in marketing and consumerism, and her efforts in trying to get paid fairly by brands for her work.
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Back in early February, I posted my beauty (makeup, skincare, nail polish) and clothing low buy plans for 2022. A "low buy" is an intention that some people set out -- particularly in the minimalism and project panning beauty communities, at least from what I've seen -- to try and regain control of their purchasing habits. For me, my two goals were 1) to reduce spending and 2) to be more conscious about my purchasing habits.
A reason why I published a post detailing my low buy criteria, other than for ContentTM, was to try to hold myself accountable by publicly documenting/averring my plans. Now that we are halfway through the year, I am here to check back in and let you all know how I've been doing with my low buy! |
about @glowyminoI have dry skin and very dry and textured lips. I also have a medium-light skintone (somewhere in the realm of NC25-30) with strong warm yellow/olive undertones. I have a tendency to prefer a glowy, lightweight base and color cosmetics in shades of a warm undertone. Read more about me in the about page! Archives
July 2023
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