5/29/2023 0 Comments 8 Makeup & Fashion Creators to Follow this Asian & Pacific American Heritage Month (and Also Every Month Ever because They’re Cool)
As the best month of the year (Asian & Pacific American Heritage Month, of course) comes to a close, I want to highlight some awesome Asian creators in the makeup + fashion spaces that I personally follow and enjoy. Most grew up and live in the United States, but they come from and live in a variety of countries across the world.
Of course, this is absolutely a non-exhaustive list, and there are SO many other people I could feature. It was really tough to narrow it down! I ended up settling on 8 because 8 is a lucky number in Chinese culture, so I guess it's fitting haha? The first 4 are beauty accounts, and the latter 4 are fashion accounts. Otherwise, this list is ordered arbitrarily because all these people are equally fabulous. For each creator, I give:
Look out for the accompanying Instagram Reel!
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3/31/2023 0 Comments Mutually Creative: Kelly, AKA @ratboar -- Indie Eyeshadow, #HueFixation, and More
It's a rat! It's a boar! It's @ratboar!
Similarly to @watermelonflesh, Kelly of @ratboar is someone I've known through a makeup Discord for about 4 years now. She's a real quirky person with a great love for dimensional, shifty indie eyeshadows -- which I can wholeheartedly relate to. She hates getting pinged on Discord and people who are overly judgmental about makeup, but she sure loves blursed memes and scrumptious macro shots that show off every delicious bit of sparkle. While I've followed her Instagram account for even longer than I've had my own beauty account, in just the past couple of months, she's really elevated her content so much, and that has been so incredible to witness. Out of my mutuals, I often find her makeup looks to be the most "relatably"/realistically aspirational for me, especially as my collection and interest in makeup are heading more and more into those sporkly indie multichromes. We both have a tendency to do that same ol' reliable eyeshadow shape -- a gradient of mattes in the crease with a tasty shimmer all over the lid -- just in different color combos. Over Zoom, we talked about her experience getting into indie eyeshadows, the state of the indie makeup industry, reactions she's gotten as a Korean American, and her newly-created #HueFixation open makeup collab on Instagram. In this new series, I interview one of my internet mutuals about their makeup, fashion, or whatever cool, creative thing it is that they do. While some of them may consider themselves to be "influencers," many of them are everyday people who happen to have a skill and a hobby with a platform. However they self-identify, let's dig a little deeper into their creativity and style in "Mutually Creative."
The ultimate follower of fruit, the connoisseur of crimson, the obsessor of the orb with a passion for the produce: Madame @watermelonflesh herself.
We first "met" through a makeup Discord server about 4 years ago, close to when I had just gotten into makeup as a hobby. She was one of the people who inspired me to create the @glowymino account in the first place at the onset of the COVID-19 pandemic; just like @tastefulcringe, she's one of the few makeup people I also follow on my personal Instagram. She's seen me through my makeup growing pains, developing my Instagram/blog, and even multiple boyfriends. At the beginning of my account, we actually did a watermelon-themed makeup collab together. While people often describe makeup as a creative medium, her makeup looks are LITERALLY art. She legit draws/paints on her face using makeup, and she can get inspired by pretty much anything and everything and turn it into a museum-worthy masterpiece on her eyeballs. Her cut creases are impeccable; the precise liner work in her graphic looks could make a grown man weep. She also doesn't limit herself to just her eyes, often extending her canvas across her forehead, nose, cheeks, and lips. Via Discord DMs, I asked about her artistic journey, painting your flesh (AKA doing creative, unconventional makeup), and the climate of the beauty community across international social media platforms. 7/14/2022 0 Comments Mutually Creative: @ellessentially_ -- Playfulness in Beauty, Content Creator vs. Influencer, and (Content Creators’) Workers’ RightsIn this new series, I interview one of my internet mutuals about their makeup, fashion, or whatever cool, creative thing it is that they do. While some of them may consider themselves to be "influencers," many of them are everyday people who happen to have a skill and a hobby with a platform. However they self-identify, let's dig a little deeper into their creativity and style in "Mutually Creative."
Out of all my Instagram mutuals, Elle of @ellesentially_ is one of the most "professional" as a content creator. With an impressive resume of beauty brand partnerships including Glow Recipe (skincare), Cirque Colors (nail polish), and L.A. Girl Cosmetics (makeup), she has built up a portfolio of work which she was actually paid real, American dollars to produce -- because exposure does not pay Sallie Mae.
Elle is probably best recognized for her macro shots and satisfying texture close-ups, but I also know her as someone who advocates for fair treatment of creators from beauty brands. Every so often, she will post on her IG story the exact rate information she sends to brands, putting on for public display the exact dollar amount she charges for content. From across the country via Zoom, we talked about being playful with beauty and beauty content, the role of content creators in marketing and consumerism, and her efforts in trying to get paid fairly by brands for her work. |
about @glowyminoI have dry skin and very dry and textured lips. I also have a medium-light skintone (somewhere in the realm of NC25-30) with strong warm yellow/olive undertones. I have a tendency to prefer a glowy, lightweight base and color cosmetics in shades of a warm undertone. Read more about me in the about page! Archives
July 2023
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